I love Google, really. It’s the most convenient search engine by far and a company you cannot but adore for its success. Google, however, doesn’t see itself merely as a company, it wants to make knowledge accessible to everyone. And the internet a better place. Unfortunately, that won’t be easy. After they put so much effort in destroying it altogether.
The Thin Line Between Naivety and Cynicism
Mark Zuckerberg held the commencement speech at Harvard University yesterday and one thing was sure well before he arrived at his old campus: No matter what he was going to say, it would be controversial. There was no single topic he could’ve talked about which people wouldn’t complain about later. While everyone was so engaged in blaming Mark for everything he has not accomplished yet, everyone was missing one of the best commencement speeches that has ever been held.
Why You Should Care About Meta Descriptions
It’s always about the little things, innit? When building websites for clients, the single most underestimated thing are meta descriptions. They are so small, meaningless and annoying, most clients think, that pay them the least attention. But they should be cared about, I insist, because meta descriptions, albeit almost invisible, can be a catalyst for the success of your and any website.
Embrace The New, Trash The Old?
Depending on who you follow on Twitter, you might have noticed that some new content is not so new after all. What is shared as a groundbreaking new source, might as well be months and months old content. This economy of recycled content seems to make sense, because you never get the full attention on social networks like Twitter for one tweet, and it was probably hard work to create it in the first place. However, tricking users into believing your stuff was all new, cannot be the right approach. And you know that.
Ever Growing Longer
If you read blogs regularly, you’ve probably noticed something: Blog posts tend to get longer and longer. Especially if you’re used to reading marketing blogs, you have already encountered those articles that would spread over multiple pages on paper. Why is that and should you do it yourself?
Why Do You Do It?
If you have a job, you don’t have a passion. A job exists so someone gets it done. It doesn’t fulfill your hopes and dreams, it merely fulfills the task of earning you money. Working today means to focus less on the work and more on what you want to achieve, what difference you want to make. Not only in your life, but in the life of others as well.