Alexander Hetzel Alexander Hetzel Alexander Hetzel Alexander Hetzel

You know how to write. But do you know how to be a writer?

Hi, my name is Alexander Hetzel. I’m a best-selling author and communications advisor. For over 20 years, I’ve been helping companies across industries position their brands and create clear information design.

I write essays and books about how writers become and communicate the best version of themselves. Topics range from personal branding to information design to technology skills.

Recent Essays