About

This is not a blog on how to write better. It’s a blog on how to be a better writer.

I’m fascinated with writing, but I’m not here to force writing advice upon you. Others are far more capable of making up arbitrary rules. Instead, I’d like to help you stand out as a writer. That’s why my works revolve around one central question:

How can writers become and communicate the best version of themselves?

I research and write about:

  • How to determine who you are as a writer
  • How to write more without sacrificing quality
  • How to improve your writing process
  • How to master technology like a professional
  • How to become the most respected writer in your field

Writers tend to focus on their writing more than on being a writer. However, even those who absorbed every piece of writing advice and crafted hundreds or thousands of pieces often remain unknown. If you want to be a writer, and if you want to be read, there’s more to learn than putting words on a page.

Who I write for

I write for people who write, especially nonfiction authors, journalists, academics, and thought leaders. I understand how difficult it is to balance complex information and delightful prose with looming deadlines and debilitating procrastination.

If you’re a writer who cares about the craft, who writes out of conviction, who starts every chapter of their life on a blank page—this blog is for you.

Who I am, and why you can trust me (sort of)

Portrait of Alexander HetzelI’ve been a writer for over 20 years, and I’m the author of a best-selling nonfiction book that ran to six revised editions. I started writing for various international platforms when I was a teenager. Since then, I’ve published articles on a wide range of topics, from time management to programming to business strategy to the arts.

I’m also an experienced consultant and developer. I started developing websites at the age of 12. And I’ve been advising clients about digital and business strategy, corporate communications, and branding ever since.

My bigger mission is to help people understand, be it as a writer or consultant. I’m determined to support other writers to get their works noticed so they can help people understand. That way, I hope to create a perpetual cycle that grows far bigger than what I could ever achieve by myself.

Interested in what apps and tools I use? Here’s my toolbox.


Open Invite

If you care about writing (even if you don’t consider yourself a writer), I’d like to get to know you. Perhaps you’d like to discuss some ideas or need advice; I’m glad if I can help.

Here’s a list of topics I’m fascinated with—maybe you are, too:

  • Writing clearly and concisely
  • Publishing digital content
  • Designing information so they become easily understandable
  • Standing out and communicating your value as a writer
  • Personal technology and automation
  • Research and knowledge management

If you’re interested in connecting, email me at . I answer all emails at least briefly—and typically within a few business days.


The Colophon

This website runs on WordPress. The design is a custom-made theme I developed to showcase my works and present them in the most comprehensible format possible. I use only two plugins, WP Super Cache and Yoast SEO, mostly to reduce overhead and security risks.

Since I detest WordPress’ atrocious block editor, I publish my writings in HTML. But to make my life easier, I write all my essays and books in Ulysses (an app made in Leipzig, Germany) using Markdown before exporting them to HTML. Just in case you wondered how much of a nerd I am.

The design of this website focuses on typography instead of overwhelming images. For body text and titles, I chose Mike Abbink’s extraordinary IBM Plex Serif. Several prominent elements and headings are set in Poppins, which was designed by Jonny Pinhorn. Code is set in IBM Plex Mono, also made by Mike Abbink. And my logo is based on the brilliant Bressay, designed by Stuart Brown, Alex Blattmann, Matt Burvill, and Jonny Pinhorn.

I use icons on this website only intermittently, but all of them belong to the Phosphor Icons set created by Helena Zhang. I modified them slightly to fit my site’s aesthetics.